Pinterest Predicts 2025 mid-year recap: following the accuracy of the forecast and how the summer report informs marketers now
Pinterest came into 2025 with real trends and real receipts baked into their Pinterest Predicts Report.
They reminded everyone that over the last 5 years, approximately 80% of their predictions have come true.
This high accuracy rate is based on analysis of billions of user searches and visual data, making it a reliable source for anticipating future trends
From cherry-coded color schemes to Martha Stewart-style garden parties, Pinterest’s Predicts and Summer Trend Report didn’t just suggest the vibes—they mapped the playbook. And now, halfway through the year, the data’s catching up with the visuals. Spoiler: Pinterest is that girl when it comes to consumer insight.
But how accurate have the calls really been? Are brands just vibing, or actually seeing results? Let’s decode what Pinterest got right, where it’s heading, and how marketers can use this forecast like a strategy GPS.
True Trends, No Fads:
Pinterest Predicts 2025 dropped late 2024, unveiling 20 bold trends spanning décor, fashion, beauty, food & travel. What stands out:
An impressive 80% accuracy rate over the past five years and notation of platform trends lasting nearly 2x longer than those originating elsewhere.
65% of forecasted trends are driven by Gen Z.
Standouts like “Cherry Coded” are massive: searches for “cherry vibe” up +325%, “cherry bedroom” +100%, and “cherry car” +270%.
For marketers, Pinterest Predicts isn’t just thematic. It's a quantifiable lead on what will be trending. With Cherry Coded, for example, brands like Fenty Beauty and Glossier definitely understood the cherry assignment, executing flawless seasonal product drops toward bold cherry-red accents.
During the winter, ski-inspired outfits were having a major moment, bringing the slopes to the streets with a +255% increase in Pinterest searches for the year. From sleek puffer jackets and thermal layers to chunky boots and reflective goggles, the look is all about mixing practicality with high-fashion flair.
Butter yellow made a comeback Butter after 2024 as Spring 2025’s it shade with +115% in Pinterest searches–the color of the year for KitchenAid–bringing a soft yet bold touch to wardrobes. From accessories to home decor, this creamy hue is perfect for a sunny, optimistic vibe.
This shows how trend anticipation leads to immediate visual resonance across feeds, and ultimately, to consumer alignment and product movement.
The summer download:
Pinterest’s 2025 Summer Trend Report leaned heavily into analog, nature-first aesthetics, highlighting everything from “rustic farmhouse interiors” and digital detox to boho crochet, cool-toned beauty, and cozy garden parties.
What’s telling is how many of these forecasts have already gained mainstream traction. Decor outlets and influencers from Ideal Home to Better Homes & Gardens quickly validated the “rustic farmhouse” surge, citing skyrocketing searches like +911% for “farm cottage aesthetic” and confirming it as the defining home aesthetic of summer.
Pinterest also correctly called the Martha Stewart–inspired garden-to-table moment: searches for “Martha Stewart aesthetic” jumped nearly 2,900%, underpinning real-world interest in backyard chicken coops, summer recipes, and home gardening. While buzzy aesthetics like “Martha Stewart,” crochet crafts, and cool-toned beauty are trending hard, the platform’s less tangible forecasts say, “digital detox vision boards” or niche astrology makeup looks show softer traction. That said, even the more esoteric finds often act as cultural signposts, guiding early adopter behaviors before hitting mass visibility. In sum, Pinterest has once again proven itself a reliable bellwether in Q2, especially in home and lifestyle domains, with its summer callouts now manifesting across shelves, feeds, and filings.
How marketers can tap these insights before Q4:
By now, it’s clear: Pinterest trends aren’t just visual fluff—they’re strategic firepower. The platform’s predictions consistently translate into real consumer behavior, making them ripe for smart brand plays. Whether you’re planning a fall campaign or looking to revamp your content calendar, now’s the time to turn Pinterest’s forecast into marketing action. Here’s how:
Lean in on visual resets
If Pinterest traffic is trending toward bold cherries or Rococo maximalism, align your color palettes, creatives, and visual layouts to match and perform A/B testing.Connect with creators
Launch a “[Influencer] x [Your Brand]” garden series or dynamic edit for how to cleanse with a digital detox. Use micro-influencers too to bring predicted trends to life.Activate with owned channels
Use trend-triggered content on Instagram, TikTok, newsletters, linking back to your Pinterest boards. Turn predictions into evergreen content.Try trend-based ads
Run a cherry-coded ad or Martha Stewart-inspired garden party tutorial then track playtime and saves. This agility demonstrates early-mover advantage to your wider team.Build seasonal momentum
Use summer spikes to set fall trends. If gardeners are buzzing in June, start your autumn “home harvest” content in August before the competition wakes up.
Need-to-know resources:
Pinterest Predicts 2025 Report (Pinterest Business)
2025 Pinterest Summer Trend Report (Pinterest Newsroom) (Pinterest Newsroom)
Pinterest Predicts a Digital Detox, Martha Stewart-filled Summer (WWD)
TL;DR
Pinterest isn’t just a moodboard—it’s a predictive engine. With about 80% historical accuracy and massive data sets driven by planner intent, all signals say: Marketers, ignore Pinterest’s trend reports at your own risk.
Whether you're retooling your aesthetic, product lineup, influencer roster, or paid strategy, rich trend data like this is early-stage fuel. Use them right, and you've got a head start on the year’s next big movements.
Social Media Manager, Influencer Marketer and Creative Strategist
