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your audience isn’t using social media the way they used to 👀

each platform has become specialised for different needs, and people are choosing apps based on exactly what they want to find.

the intent-driven era is here, and here’s wha

are you using the power of invisible sharing? my guess is no 👀💫👋💌

the brands that design for dark social first will own the conversations before anyone else realises where they’re happening.

this isn’t about going viral, it’s

while brands chase viral moments in feeds, the real conversations have moved behind closed doors 👀

DMs, group chats, broadcast channels, and private communities aren’t just growing...

they’re becoming the primary way we engage with co

instagram just became a search engine and most people have no idea 👀👋

your posts can now show up in google search results, and this changes *everything* about how you should approach instagram content.

are you ready to start thinking search-first

trending: anti-trends (yes, I know how ironic that is) 👀✨💫

whether it’s fatigue, cycles moving at warp speed, or bigger existential crises making “viral” feel trivial, something’s shifted.

@Rhode just killed Butter Yellow

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