KEEPING READING FOR MY TOP 5 PERSONAL BRANDING TIPS TO GET YOU 20,000 FOLLOWERSโฆ is not what Iโm going to sayโฆ (sorry not sorry).
If youโre tired of hearing the exact same tips on your feed, and want a way to build a personal brand that feels real, aligned, and letโs be honest: doable, then stay with me. If you want to:
๏ธโก Ditch stereotypical โhacksโ.
๏ธโก Build your personal brand around YOU.
๏ธโก And make sure it doesnโt feel like a chore.
Then youโre in the right place! Because without spoiling anything, you are the brand.
Letโs strip it down.
Letโs be real - your feed is full. Full of content. Advice. Opinions. โExpertsโ telling you exactly how to do things. Soโฆ where do you even start? How do you decide whatโs actually useful? And how do you know whatโs going to work for you? Itโs overwhelming. And honestly? Sometimes repetitive. Youโve seen it before:
๐ โPost X times a weekโ
๐ โMake sure you comment on X posts a dayโ
๐ โSpend X amount of time on the platform each dayโ
๐ โCreate a content calendarโ
Hereโs the truth: Most of your favourite creators arenโt doing this. Iโve done the digging - and hereโs whatโs really going on behind the scenes:
โก Carolina Barbosa - Strategy? Noโฆ She literally is her own strategy. As she would say, โThatโs it. Thatโs the postโ.
โก Rebecca Shipton - Is SO unapologetically authentic, itโs insane. Each post screams her personality.
โก Allanah Micallef - (not saying Iโm your fav at all), but one thing I do is write post to post, no content calendar! Itโs how I stay reactive and make posting stay and feel enjoyable.
And guess what? Doing in it a way that feels right for us, works!
You are the brand.
Letโs say that again louder for the people in the back: ๐จ YOU are the brand ๐จ
What worked for someone else? Might totally flop for you. Thatโs okay. Thatโs actually the point. The truth is the only โhackโ thatโs proven to work and going to stick long-term is building your personal brand around you. Hereโs a way to think about it:
๐ซ What does your day-to-day look like?
๐ซ What feels realistic without compromising your other activities and free time?
Start there. No pressure. No rules. Just a loose plan that works with your life right now.
Maybe for you, that looks like:
๐ Creating/scheduling content in advance or posting with the flow.
๐ Posting 5 times a week. Or maybe just or 3.
๐ Spending a max of 30 minutes a day online or an hour.
And hereโs the key: none of it is permanent. Try. Test. Tweak. If something feels heavy or off - change it. Because the moment you stop chasing someone elseโs formula and start creating from a place of alignment, thatโs when your talent will shine through.
Your brand should feel like you - not like another job.
You didnโt decide to start building your personal brand to feel stressed or feel constantly behind. You started it because you had something to say. Something to share! And just because youโve decided one thing might work best (a schedule, strategy etc), doesnโt mean you have to stick to it.
โจ Give yourself grace.
โจ Stay flexible.
โจ Let it evolve.
The minute you strip back expectations and stop chasing what you โshould doโ and start paying attention to what actually works for you.. Thatโs when: things will click and youโll connect more deeply. So before I leave you, hereโs my blessing to:
๐ Skip a day or two or five (until you feel ready to go).
๐ Switch up what works best for you - whether thatโs long or short-term.
๐ Try and test different content styles.
Remember: doing something you enjoy, shouldnโt feel like a chore !!! <3
My holy grails:
Now it wouldn't be fair if I brain dumped all this information on you and let you fend for yourself! Here are some of my top resources for all things stripping your personal brand back to see whatโs realistic:
โก [Tool] Notion (to brain dump everything of course).
โก [Brand] F*ck Being Humble by Stefanie Sword-Williams (helping people to recognise THEIR talent).
โก [Tool] Canva Weekly Planner (Reflect on your day-to-day to identify realistic time for you to work on your personal brand).
๏ธTo cut the story short.
If you've read my entire blog - thanks for staying around! Here's a quick-fire recap:
๏ธโก Donโt feel like you NEED to action every piece of advice on your feed.
โก Take a minute to reflect on what is realistic for you, right now.
โก Make sure to keep it fun and flexible - it shouldnโt feel like a chore.
(How many times did I reinforce that YOU are the brand?)
Digital Marketing Executive and Top 2025
Marketer to Watch
