PLM's LinkedIn Month
It's the #PLMLinkedInChallenge but make it massive - 4 weeks of LinkedIn transformation running from 7th - 31st July that'll change your game forever.
Join us 7th - 31st July
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#PLMLinkedInMonth
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Join us 7th - 31st July 💖 #PLMLinkedInMonth 💻
how it works
(spoiler: it's dead simple)
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1. sign up
…takes literally 30 seconds
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2. get the goods
3 weekly prompts delivered straight to your inbox throughout the month (7th - 31st July)
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3. post your prompts
use the #PLMLinkedInMonth hashtag to find fellow participants and build your community
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4. show up to the events
we're doing one every week for 4 weeks straight to help you level up for real
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5. connect with your people
because doing LinkedIn alone sucks
real help from real experts
Meet the brilliant minds who'll be guiding you through this month. No generic advice, no fluff - just real strategies from people who've actually built their LinkedIn presence and know what works.
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Nicole: LinkedIn Mentor and Personal Brand Strategist
Nicole is Founder of Five to Nine & Soft Launch Your LinkedIn, specialising as a LinkedIn mentor to female founders. She's built personal brands for many of LinkedIn's 'Top Voice' individuals and teaches at LABASAD University. Previously worked on marketing for Bumble, Treatwell, and Google.
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Shoaib: LinkedIn Expert and Personal Brand Coach
Shoaib is Founder of Yello Hippo, a LinkedIn-first Personal Brand Agency. He's built over 160 personal brands, generating 225M+ organic impressions and £6.7M+ revenue. Host of the REBELS podcast and Virgin StartUp mentor, he specialises in LinkedIn strategy and B2B influencer marketing.
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Kira: Mindset and Confidence Coach
Kira is Creator of Pitch School, host of the No Room for Doubt Podcast, and confidence coach helping people achieve ambitious goals. Her practical approach combines mindset tools with business applications. Previously worked in fashion styling with brands like Asos, Paul Smith, and Adidas.
what's happening each week
WEEK 1 | MEMBERS ONLYstrategy session with Nicole
Stop letting your LinkedIn profile gather digital dust. In this session, you'll discover how to transform your neglected profile into a powerful attraction tool that gets your ideal prospects clicking, engaging, and messaging you directly.
Learn the essential framework for structuring your profile, crafting messaging that truly resonates with your target audience, and positioning yourself as the go-to expert in your field.
You'll learn:
The real purpose of LinkedIn (and why most people get it wrong)
How to structure your LinkedIn profile for maximum impact
Craft compelling copy that resonates with your ideal clients
Position yourself as invaluable in your industry
WEEK 2 | MEMBERS ONLYgroup coaching time
Join Shoaib for an interactive live coaching session where you'll learn how to build, scale, and monetise your personal brand on LinkedIn. This isn't just theory - bring your real challenges and get data-backed solutions in real-time. Whether you're struggling with content ideas, profile optimisation, or growing your audience, Shoaib will provide actionable strategies based on his experience building 160+ successful personal brands.
We’ll explore:
How to generate endless content ideas that resonate
The foundations of a purpose-built profile that converts
Proven tips for posting, engaging, and growing your following
Live answers to your specific LinkedIn challenges
WEEK 3 | MEMBERS ONLYcontent review & feedback
Put your new LinkedIn knowledge into practice and get expert feedback on your content. Share your posts, profile updates, and content ideas in our dedicated Slack channel where Shoaib will provide personalised feedback and strategic guidance. This is your opportunity to refine your approach, get specific suggestions for improvement, and ensure you're on the right track to building a powerful LinkedIn presence.
You'll get:
Personalised feedback on your LinkedIn content
Strategic advice on your posting approach
Real-time suggestions for profile improvements
Community support and peer insights
WEEK 4 | Public eventwhat’s next for LinkedIn?
The future is bright for LinkedIn creators, and brands are taking notice. Join Kira to explore the rapidly evolving LinkedIn creator economy and discover how to position yourself for lucrative brand partnerships and B2B collaborations. Learn what makes creators stand out in the professional space, how brands are selecting their next LinkedIn partners, and practical strategies to get your piece of this growing pie. Whether you're looking to monetise your expertise or expand your influence, this session will show you how to think beyond traditional LinkedIn and into the creator economy.
Kira will share:
What makes LinkedIn creators stand out from the crowd
How brands are partnering with the new generation of LinkedIn creators
Introduction to B2B partnerships and collaboration opportunities
Strategies to position yourself for creator economy success
#plmLinkedInMonthjoin the challenge
Ready to stop scrolling and start actually using LinkedIn? Join my month-long challenge (7th - 31st July) - it's free for everyone because good content shouldn't be gatekept.
members vs everyone else
plm members get all that plus:
Access to all 4 weekly events (including the members-only gold)
Nicole's LinkedIn strategy session (trust us, she's brilliant)
Group coaching where you get actual answers to your actual problems
Expert content feedback that'll make you cringe at your old posts (in the best way)
Our private Slack where the real conversations happen
free challenge participants get:
3 weekly prompts throughout the month (7th - 31st July) that'll make your content 10x better
Access to our final event about monetising your personal brand
Community vibes with fellow LinkedIn besties