Every Thursday in May

PLM Summer School is back and you’re invited!

Join me every Thursday in May for fun, no-nonsense marketing chats with folks who are nailing it right now! I'm bringing together real marketers to share what's actually working, swap stories, and give you ideas you can use the very next day.

No theoretical fluff - just practical tips, candid conversations, and a chance to meet other cool marketing people.

Meet the brands that will be joining us

Join us for…

fresh insights from marketers who are crushing it right now / battle-tested tactics you can steal and use tomorrow / no-filter chats about what's actually moving the needle (and what's just hype) / practical tips you can plug into your work straight away / fun networking with marketing besties who get what you're all about

the sessions.

how to actually do community on social media

8th May, 3:00pm - 4:00pm UK

Forget the buzzwords - this is real community building on social media. Tired of hearing "community" thrown around without substance? Join us as we break down what building genuine connections really looks like across B2B and B2C brands. Our awesome panel from Refy, Sweet Loren’s, and Hootsuite will share their no-nonsense approaches to creating real community through content, cool activations, and events that actually work.

Georgina, Refy | Enara, Sweet Loren’s | Eileen, Hootsuite

why Gen Z hate your marketing

15th May, 2:00pm - 3:00pm UK

Let's be real, Gen Z can smell inauthenticity from a mile away. In this straight-talking session, Erifili will dish the unfiltered truth about what makes Gen Z tick and why winning them over matters for your brand's future. Discover how to create content that resonates without trying too hard or alienating everyone else. Skip the embarrassing missteps and learn practical ways to build genuine connections that turn into real engagement - and actual results!

Erifili, The Z Link

how breaking the rules can help your brand strike gold

22nd May, 2:00pm - 3:00pm UK

Join John from Surreal cereal as he reveals why being a bit silly online drives serious results. Discover how embracing humour, courting "soft outrage," and ditching corporate-speak helped Surreal stand out and go viral. Get real examples of attention-grabbing content that converts, plus tips for convincing skeptical stakeholders to take creative risks.

John, Surreal

what brands get wrong on social media in 2025

29th May, 3:00pm - 4:00pm UK

The unfiltered truth about social media fails (so you can avoid them). Before you jump on that next viral trend, join our no-filter chat about where brands are totally missing the mark on social media right now. Our brilliant panel from Plot, Social Proof Agency, and Saturn 9 Media will spill the tea on the cringe-worthy mistakes they're seeing in 2025 and how you can dodge them. Get the inside scoop on what's actually moving the needle, what's just hype, and how to know the difference before blowing your budget on the wrong stuff.

Christina, Plot | Robyn, Fractional VP of Social Media | Jon-Stephen, Saturn 9 Media