THAT'S A WRAP
School’s out, we’ll be back next year!
Thanks for stopping by! Every Thursday in May, I brought together real marketers to share what's actually working, swap stories, and give practical ideas you could use the very next day.
These recordings capture all those no-nonsense marketing chats with folks who were nailing it - no theoretical fluff, just candid conversations, practical tips, and insights from cool marketing people. Dive into any session that catches your eye and see what you missed!
get ready for…
fresh insights from marketers who are crushing it right now / battle-tested tactics you can steal and use tomorrow / no-filter chats about what's actually moving the needle (and what's just hype) / practical tips you can plug into your work straight away / fun networking with marketing besties who get what you're all about
the sessions.
what brands get wrong on social media in 2025
The unfiltered truth about social media fails (so you can avoid them). Watch our no-filter chat about where brands were totally missing the mark on social media in 2025. Our brilliant panel from Plot, Social Proof Agency, and Saturn 9 Media spilled the tea on the cringe-worthy mistakes they were seeing and how you can dodge them. Get the inside scoop on what's actually moving the needle, what's just hype, and how to know the difference before blowing your budget on the wrong stuff.
Christina, Plot | Robyn, Fractional VP of Social Media | Jon-Stephen, Saturn 9 Media
why Gen Z hate your marketing
Let's be real, Gen Z can smell inauthenticity from a mile away. In this straight-talking session, Erifili dished the unfiltered truth about what makes Gen Z tick and why winning them over matters for your brand's future. Learn how to create content that resonates without trying too hard or alienating everyone else. See how to skip the embarrassing missteps and discover practical ways to build genuine connections that turn into real engagement - and actual results!
Erifili, The Z Link
how to actually do community on social media
Forget the buzzwords - this is real community building on social media. Tired of hearing "community" thrown around without substance? Watch as we broke down what building genuine connections really looks like across B2B and B2C brands. Our awesome panel from Refy, Sweet Loren's, and Hootsuite shared their no-nonsense approaches to creating real community through content, cool activations, and events that actually work.
how breaking the rules can help your brand strike gold
Watch John from Surreal cereal as he revealed why being a bit silly online drives serious results. Learn how embracing humour, courting "soft outrage," and ditching corporate-speak helped Surreal stand out and go viral. See real examples of attention-grabbing content that converts, plus tips for convincing skeptical stakeholders to take creative risks.
John, Surreal
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