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The Takes They Told Us Not To Say Out Loud.
Most marketing advice has been agreed upon, polished, and made safe for public consumption - this series is the opposite. Every Thursday in May, I’m hosting a free webinar with guests who went on record with an unpopular opinion, committed to it, and proved it right. An hour of honest conversation and live Q&A, hosted by Sophie.
Free to attend, open to everyone, with replays on YouTube.
case 01
Session: B2B isn't boring, you are.
Date: Thursday 7 May · 3pm UK.B2B marketing has had a reputation for being safe, corporate, and creatively flattened by approval processes and nervous decision-makers.
The team at Slate have spent years proving otherwise, building a community people actually want to be in, taking their audience offline, and developing personal brands that sit alongside the company brand rather than compete with it. This session is a conversation with the people actually doing it, not theorising about it.
Christina Le, Head of Marketing at Slate · Christina Pearo, Social & Community Marketing Manager at Slate · Carmen Vicente, Social Strategist at Slate
case 02
Session: LinkedIn is cool now.
Date: Thursday 14 May · 3pm UK.The LinkedIn that existed two years ago barely resembles the platform today. The audience has shifted, the algorithm has changed, and the money available to creators and brands has grown considerably. Most marketers are still approaching it like it's 2022. Three people already winning on the current version of the platform are here to share what that actually looks like.
Kirsti Lang, Content Creator at Buffer · Tameka Bazile, Associate Director of B2B Social & Content at Business Insider · Jerrica Long, Creator Match
case 03
Session: Long-form is so back.
Date: Thursday 21 May · 11am UK.While everyone else was racing to get shorter and more digestible, Chloe went the other direction and built one of the most talked-about brand YouTube channels in the process. This session makes the case for the format most marketers abandoned because they assumed nobody had the attention span for it anymore.
Chloe McCullough, Founder of Archive House
case 04
Session: What brands get wrong on Substack.
Date: Thursday 28 May · 5pm UK.Brands are rushing onto Substack and fumbling it, and it shows. MacKenzie Kassab built one of the most well-regarded brand Substacks going at Rare Beauty and she's here to break down exactly where everyone else is going wrong and what a genuinely good brand Substack actually looks like.
MacKenzie Kassab, Director of Creative Strategy at Rare Beauty
Save your seat, it's free.
Register once and you're in for the full series. We'll send reminders before each session and replays will be available on YouTube for anyone who can't make it live.